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Activation Problems

Fix Microsoft Word Redirecting to Purchase Page After Buying Microsoft 365

Ayan MasoodAyan Masood Sep 28, 2026 871 views

Question details

The user has purchased Microsoft 365, but attempting to open Microsoft Word redirects them to the purchase page instead of opening the application.

How to Fix Microsoft Word Redirecting to Purchase Page After Microsoft 365 Purchase
Product
Microsoft Word / Microsoft 365
Device & OS
not provided
Scenario
Trying to use Microsoft Word locally after completing a new Microsoft 365 subscription purchase.
Observed behavior
Microsoft Word fails to recognize the active subscription and continuously redirects the user to the subscription purchase page.
Before you start

Ensure you have the exact email address and password for the Microsoft account you used to purchase the Microsoft 365 subscription on hand.

Solution 1Recommended

Verify Subscription and Sign In with the Correct Account

Check if your purchase is correctly linked to your current account and sign in to Word with those verified credentials.

Often, Word defaults to an older or secondary Microsoft account stored on your computer, which causes the application to miss your recent purchase.

1
Access Microsoft Services

Open a web browser, go to account.microsoft.com/services, and sign in with the Microsoft account you used to purchase the subscription.

2
Confirm Subscription Status

Look under the 'Services & subscriptions' section to verify that your Microsoft 365 subscription is listed as active.

3
Sign In to Word

Open Microsoft Word, click on your profile picture or initials in the top right corner, sign out of any incorrect accounts, and sign back in using the verified Microsoft account.

Verify Subscription and Sign In with the Correct Account
Account Sync: Once signed in with the correct account, Word should immediately refresh and recognize your active license.
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Frequently Asked Questions

Why does Word keep asking me to buy Microsoft 365 when I already paid for it?

This usually happens if you are signed into Microsoft Word with a different Microsoft account than the one used to purchase the subscription, or if a pre-installed trial version on your PC is conflicting with your active license.

How can I check if my Microsoft 365 subscription is actually active?

You can verify your subscription status by visiting account.microsoft.com/services and signing in with your Microsoft account credentials. Your active subscriptions and expiration dates will be listed on this page.

Can I use Office apps while my activation issue is being resolved?

If Microsoft 365 fails to activate locally, you can temporarily use the free web versions of Office apps at Office.com, or switch to a free alternative like WPS Office to continue editing your documents on your desktop.