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How to View Analytics for Sway Views on SharePoint

Algirdas Jasaitis Oct 10, 2026 870 views

Question details

The user wants to track viewer engagement and see the total number of views for a Microsoft Sway presentation that has been embedded into a SharePoint page.

How to View Analytics for Sway Views on SharePoint

Product: Microsoft Sway / SharePoint
Device & OS: not provided
Scenario: Monitoring viewer statistics and engagement metrics for an embedded presentation within a corporate or educational SharePoint environment.
Observed behavior: The user needs to locate the correct analytics dashboard in Sway or utilize administrative audit logs to access view counts and detailed activity.

Before you start

Ensure you are logged in with the Microsoft 365 account used to create the Sway presentation. To access advanced audit logs, you must have Microsoft 365 administrator privileges.

Solution 1Recommended

View Total Views Using Built-in Sway Analytics

Use Sway's native analytics dashboard to quickly check the total number of views, average time spent, and completion rate for your embedded presentation.

Microsoft Sway provides a straightforward built-in tool to track basic engagement. This dashboard is accessible directly from the Sway homepage and automatically aggregates views, including those from SharePoint embeds.

Open Microsoft Sway

Navigate to the Analytics Tab

On the Sway homepage, locate the tabs at the top of the workspace and click on 'Analytics'.

Review Engagement Metrics

Find the specific Sway presentation in the list. Here you can view the total views, average time spent by users, and how deeply they scrolled through your content.

View Total Views Using Built-in Sway Analytics

Real-time Tracking: Views from your SharePoint site are counted automatically. It may take a short time for new views to reflect on the dashboard.

Solution 2

Search Microsoft 365 Audit Logs for Detailed Activity

If you need detailed information about who viewed the Sway and when, an administrator can search the Microsoft Purview audit log.

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Frequently Asked Questions

Can I see exactly who viewed my Sway on SharePoint?

Sway's built-in analytics dashboard only displays anonymous, aggregated data such as total views and average time spent. To identify specific users who accessed the presentation, a Microsoft 365 administrator must run an audit log search in the Microsoft Purview portal.

Why is the Analytics tab missing on my Sway page?

The Analytics feature is primarily available for Microsoft 365 work or school accounts. If you are using a free personal Microsoft account, you may not have access to the advanced analytics tab.

Does embedding a Sway presentation affect how views are counted?

No, views generated from an embedded Sway player inside a SharePoint page are still tracked and added to the total view count displayed on your main Sway Analytics dashboard.

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