Free Marketing Plan Template - Quick Customization

August 8, 2022

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With the ever-changing marketing landscape, it's more important than ever to have a solid plan in place. Whether you're looking to grow your brand awareness or boost sales, a well-thought-out marketing plan is essential.

Creating a marketing plan can be daunting, but it doesn't have to be with the right tools. WPS Office offers a variety of free marketing plan templates that can be quickly and easily customized to fit your specific needs.

Select the template that best fits your goals and start customizing. With WPS Office, hiring a costly agency or consultant is no need. You can create a professional marketing plan on your own without any hassle.

When it comes to marketing, being able to adapt quickly is key. Our templates are flexible, so you can make changes on the fly and get your campaign up and running as quickly as possible.

There's no need to start from scratch; you only need a few minutes, and you'll have a professional marketing plan ready. This blog post will help you get started.

What Is A Marketing Plan Template?

A marketing plan template is a document that helps companies organize and track their marketing efforts. It can develop sales strategies, set objectives, and track progress over time. It can also be used to track spending and performance against goals.

It also includes sections for each marketing activity, which makes it easy to track activities and ensure that all tasks are completed on time.

There are many different types of marketing plan templates available, but most share common features. Typically, a template will include goal setting, strategy, tactics, budgeting, and measurement sections.

Why Use A Marketing Plan Template?

A marketing plan template can be invaluable for companies of all sizes. It can help simplify and streamline developing and tracking a marketing plan. It can also help ensure that all stakeholders are on the same page and that everyone is working towards common goals.

A marketing plan template can be especially helpful for small businesses or startups. These businesses often don’t have the resources or workforce to develop a comprehensive marketing plan from scratch. A template can provide a structure and framework for their efforts and help them stay organized and on track.

1. Save Time

You can save a lot of time by using a marketing plan template. There’s no need to start from scratch. You can use a template as a starting point and customize it to fit your needs. This can be especially helpful if you’re short on time or resources.

2. Reduce Errors

When you create a marketing plan from scratch, there’s always the potential for errors. A template can help reduce these errors by providing a consistent format to follow. This makes it easier to spot mistakes and ensure that all information is accurate. Also, if you use a template vetted by others, you can be confident that it’s error-free.

3. Save Money

Developing a marketing plan from scratch can be costly. You’ll likely have to pay for their time and expertise if you hire someone to do it for you. Even if you create the plan yourself, there are costs associated with research, planning, and execution. A template can help you save money by providing a cost-effective way to develop and track your marketing efforts.

4. Stay On Track

A marketing plan template can also help you stay on track throughout the year. Having all of your information in one place makes it easy to track progress and ensure that all tasks are completed on time. This can help you avoid last-minute scrambling and ensure that your marketing efforts are well-organized and efficient.

5. Measure Results

A template can also help you measure results and track your progress over time. This is essential for understanding what’s working and what isn’t and making adjustments to your strategy as needed. Tracking your progress can fine-tune your efforts and ensure you’re getting the most out of your marketing budget.

6. Get Feedback

Marketing plan templates can also be a valuable tool for soliciting feedback from stakeholders. By sharing a draft of your plan with others, you can get input and suggestions on how to improve it. It can help ensure that your final plan is well-received and that all stakeholders are on board with your strategy.

7. Simplify Collaboration

If you’re working on a marketing plan with others, a template can help simplify the collaboration process. Everyone can easily access and update the plan as needed by using a shared document or spreadsheet. It can help save time and ensure everyone is working with the same up-to-date information.

8. Stay Flexible

A marketing plan template can help you stay flexible and adaptable as your needs change. If your company grows or your objectives shift, you can adjust your template to reflect these changes. It lets you quickly and easily update your plan without starting from scratch.

How to Use A Marketing Plan Template?

A marketing plan template will help you to draw up a clear and concise plan that you can use as a guide throughout the year. It is important to have some structure when planning your marketing activities. Otherwise, you may find yourself scattered and not achieving much.

Marketing plans vary depending on the product or service being promoted, but certain elements are common to all successful marketing campaigns. A good marketing plan template will help you include all of these elements in your campaign. To use a template, you need to:

  • Download a marketing plan template.

  • Input your company information, product or service details, and target market information into the template.

  • Use the template to plan your marketing activities for the year ahead.

  • Please review and update your marketing plan regularly to ensure it is still relevant and on track.

  • With WPS Office, you can easily customize marketing plan templates to suit your needs better. Our online editor makes it simple and easy to input your company information, product or service details, and target market information.

  • You can then use the template to plan your marketing activities for the year ahead. Plus, you can regularly review and update your marketing plan, ensuring it is always relevant and on track.

  • Also, make sure to customize the template to fit your specific needs. Don’t just copy and paste information. Take the time to tailor the template to your company and brand.

  • Be sure to fill in all of the information completely. A template is only as good as the data you put into it, so ensure all your information is accurate and up-to-date.

  • Update the template regularly. As your marketing efforts change and evolve, so should your template.

When Can You Use Marketing Plan Templates?

A marketing plan template can be used in a variety of situations, including when you need to:

  • Create a new marketing plan from scratch

  • Develop an existing marketing plan further

  • Update an outdated marketing plan

  • Evaluate the effectiveness of your current marketing activities

  • Make changes to your marketing strategy

Marketing plans are essential for businesses of all sizes. Whether a one-person operation or a large corporation, a marketing plan can help you achieve your desired results.

Why Use WPS Office Marketing Plan Templates?

WPS Office offers a variety of professionally designed marketing plan templates that can be easily customized to fit your specific needs. Our templates are available in multiple formats, so you can choose the format that best suits your needs.

With WPS Office, you can also take advantage of our quick customization feature. It allows you to quickly and easily change our templates with just a few clicks. Plus, our templates are compatible with all operating systems so that you can use them no matter your computer type.

Get started today by downloading one of our free marketing plan templates.

5 Best WPS Office Marketing Plan Templates

With our easy-to-use and customizable marketing plan templates, you can get your marketing strategy down on paper (or digital paper, as it were) in no time. Some of the best options include:

1. Sales and Marketing Plan

The template is perfect for businesses looking to increase their sales and market share. It includes market analysis, target markets, sales goals, and more. Add goals and objectives, financials, and success metrics to ensure your plan is comprehensive. Also, make sure to track your progress with the chart.

2. Marketing Promotion Plan Budget

This marketing plan template comes with a pre-built budget table, making it easy to track your spending. The template also includes sections on objectives, target markets, and strategies. Use the built-in formulas to calculate your total marketing spend easily.

3. Promotion Marketing Presentation

This sleek and modern marketing presentation template makes a great impression on potential clients. The template includes slides introducing your team, outlining your objectives, showcasing your products or services, and more. Add charts and graphs to visualize your data, and use infographics to make complex concepts easier to understand.

4. Business Marketing Plan Timeline

Keep your team on track with this business marketing plan timeline template. The template includes milestones for every marketing plan stage, from research and planning to execution and evaluation. Timeline templates are a great way to ensure your marketing plan stays on schedule and budget.

5. Marketing Plans Chart

This marketing plans chart template is perfect for businesses that want to compare and contrast different marketing strategies. The template includes various options which can be customized to fit your specific needs. Use the charts to compare budgets, track progress, and measure results.

The templates mentioned above are just a few options from the WPS Office. With easy-to-use templates, you can create a comprehensive marketing plan to help you achieve your business goals. Choose the template that best suits your needs and get started today.

Choosing the Right Marketing Plan Template

There are a lot of marketing plan templates out there. So how do you know which one is right for your business?

The answer lies in understanding what goes into a good marketing plan and then finding a template that includes all of those elements. A good marketing plan template will include sections for each of the key components of a successful marketing strategy:

  • Your business goals and objectives

  • Your target market

  • Your unique selling proposition (USP)

  • Your marketing mix (including your product or service, price, place, and promotion)

  • Your sales goals and forecast

  • Your advertising and promotion strategy

  • Your public relations strategy

  • Your social media strategy

  • Your website and SEO strategy

  • Your mobile marketing strategy

  • Your brand identity and positioning

  • Your budget

Once you've found a template that includes all these elements, you can customize it to fit your specific business needs. WPS Office is proud to offer a variety of free marketing plan templates that you can use to get started on your next marketing campaign.

Some other factors to keep in mind when choosing a marketing plan template:

  • Ease Of Use: The last thing you want is to spend hours figuring out how to use a complicated marketing plan template. Look for a template that is easy to understand and use.

  • Flexibility: You want a flexible template to be customized to fit your specific needs.

  • Compatibility: Make sure the template you choose is compatible with the software you use.

  • Design: A good marketing plan template should be visually appealing and easy to read. Avoid templates that are overloaded with text or complex graphics.

Once you've found the right marketing plan template for your business, you can use it to quickly and easily create a comprehensive marketing plan that will help you achieve your business goals.

Tips To Effectively Use A Marketing Plan Template

When you are thinking about how to use a marketing plan template, there are a few things that you need to keep in mind.

1. Customize As Per Needs: The first thing that you need to do is to make sure that you customize the template as per your needs. You should not just use a generic template but tailor it according to your specific requirements. It will help you get the most out of the template and save you a lot of time in the long run.

2. Simplicity Is The Key: Simplicity is the key when using a marketing plan template. Do not try to complicate things by adding too many elements to the template. Just focus on the basics and ensure all the information is presented clearly and concisely.

3. Use Graphics To Your Advantage: You can use charts, graphs, and other visual elements to make the template more visually appealing and easy to understand. 

4. Be Concise: Do not try to add too much information to the template. Instead, focus on the key points that you want to communicate.

5. Get Feedback: Finally, getting feedback from others is important before you finalize the template. It will help you ensure that the template is effective and meets all your requirements.


With the help of the WPS Office, you can create a marketing plan tailored to your business and get it done quickly. The templates are easy to customize so that you can make a perfect plan for your company. Plus, WPS Office can get your work done faster and more easily. So why wait? Download WPS Office and start working on your marketing plan today!

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