How to Restrict the Audience for SharePoint News Posts
Question details
The user wants to know how to limit the visibility of SharePoint News posts so that they are only displayed to specific users or groups rather than the entire organization.
- Product
- SharePoint
- Device & OS
- not provided
- Scenario
- Publishing targeted communications and announcements on a company intranet or team site.
- Observed behavior
- Enabling and configuring audience targeting on the SharePoint News web part and specifying the groups allowed to see the content.
Ensure you have Edit or Site Owner permissions for the SharePoint site, and verify that the target Microsoft 365 or security groups have already been created by your IT administrator.
Enable Audience Targeting on the News Web Part
Use the built-in audience targeting feature on your SharePoint page to filter which groups see specific news posts.
Audience targeting allows you to promote content to specific groups of people. When enabled on the News web part, only users included in the specified audiences will see the targeted news posts on the SharePoint page.
Note that audience targeting does not act as a strict security boundary; it only filters what is displayed in the web part. Users with access to the site's Pages library can still find the page.
Navigate to the SharePoint page containing the News web part. Click the 'Edit' button at the top right of the page to enter edit mode.
Select the News web part and click the 'Edit web part' (pencil) icon. In the property pane that opens on the right, toggle 'Enable audience targeting' to the On position.
Go to Site contents and open the 'Site Pages' library. Find the specific News post you want to restrict, select it, and click 'Properties' (or 'Edit properties').
In the 'Audience' field within the page properties, type the names of the Microsoft 365 groups, security groups, or Microsoft Entra groups you want to target, then save the properties.
Return to your main SharePoint page and click 'Republish' so the audience targeting settings take effect for all visitors.
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Frequently Asked Questions
Why isn't audience targeting working immediately on my News web part?
SharePoint utilizes search-driven caching for web parts. It can sometimes take a few minutes for new audience targeting settings or newly targeted posts to appear correctly for the specified groups.
Can I target a SharePoint News post to a single individual user?
No, SharePoint audience targeting requires the use of Microsoft 365 groups, security groups, or Microsoft Entra groups. To target a single user, you must create a group containing only that user and target the group.
Does audience targeting prevent users from accessing the news post via a direct link?
No. Audience targeting is a discovery and display feature, not a permissions or security boundary. If a user outside the target audience is given a direct link to the news post, they can still view it provided they have read access to the SharePoint site.
How do I know if audience targeting is applied to a specific news page in the library?
In the Site Pages library, you can add the 'Audience' column to your library view. This column will display the specific groups assigned to each page, making it easy to audit your targeted content.




