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How to Add Alt Text to Images in Microsoft Sway

Tauseeq Magsi Sep 25, 2026 868 views

Question details

The user wants to know how to add alternative text to images in Microsoft Sway to improve accessibility and seeks to understand why their Sway posts receive significantly more traffic than similar content on WordPress or Blogger.

How to Add Alt Text to Images in Microsoft Sway

Product: Microsoft Sway
Device & OS: not provided
Scenario: Creating accessible presentations and analyzing content traffic performance.
Observed behavior: The user successfully added alt text to Sway images but noticed unexpectedly higher traffic and engagement on Sway posts compared to WordPress or Blogger blogs with similar content.

Before you start

Ensure you are logged into your Microsoft account and have your Sway presentation open in Edit mode before modifying image details.

Solution 1Recommended

Add Alternative Text to Images in Microsoft Sway

Follow these steps to add descriptive alt text to your images, making your Sway presentation accessible to users who rely on screen readers.

Alternative text (alt text) is crucial for digital accessibility. It provides a textual description of images, allowing screen reading software to interpret visual content for visually impaired viewers.

Open your Sway

Log into Microsoft Sway and open the specific presentation you want to edit.

Select the Image Card

Navigate through your Storyline and click on the specific Image Card you want to modify.

Access Image Details

Click the 'Details' button or option associated with the selected image card.

Enter Alt Text

In the alt-text field provided, type a clear, concise, and descriptive explanation of what the image depicts.

Add Alternative Text to Images in Microsoft Sway

Accessibility Best Practice: Keep your alt text descriptive but brief. Focus on conveying the essential visual information without adding unnecessary details.

Solution 2

Understand Why Microsoft Sway Generates Higher Traffic

Learn about the built-in advantages of Microsoft Sway that often result in more views compared to standard blogging platforms.

Free Microsoft Office alternative

Create Stunning and Accessible Presentations with WPS Office

While Microsoft Sway is great for web-based storytelling, WPS Presentation offers a powerful, free, and lightweight alternative for creating professional, accessible slideshows. It features a highly familiar interface, rich templates, and complete compatibility with traditional presentation formats.

1. Download and Install: Visit the official WPS Office website and download the free suite for your device.
2. Open WPS Presentation: Launch the application and select 'Presentation' from the home screen.
3. Create or Edit: Open an existing PowerPoint file or select a free template to start designing your accessible slides.

Fully compatible with Microsoft PowerPoint (.ppt, .pptx) formats.Easily add and edit image alt text for accessible slideshows.Lightweight software that runs smoothly on Windows, Mac, Linux, and mobile.Thousands of free professional templates to boost visual appeal.

microsoft office alternative - wps office

Frequently Asked Questions

Why is alt text important for images in presentations?

Alt text (alternative text) allows screen reading tools to describe images to visually impaired users, ensuring your content is fully accessible and compliant with web accessibility standards.

Can I bulk add alt text to multiple images in Sway?

No, Microsoft Sway requires you to select each image card individually and enter the alt text in the Details field for each specific image.

Is Microsoft Sway completely free to use?

Microsoft Sway is free for anyone with a basic Microsoft account (Outlook, Hotmail, etc.). However, users with paid Microsoft 365 subscriptions receive additional features like increased storage limits and advanced sharing capabilities.

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