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Security Policy Errors

How to Fix Company Logo URL Marked Not Applicable in Intune

Elise WilliamsElise Williams Oct 9, 2026 869 views

Question details

IT administrators need to resolve an issue where deploying a company logo URL via an Intune Configuration Profile fails to apply to targeted devices.

How to Fix a Company Logo URL Marked 'Not Applicable' in Intune
Product
Microsoft Intune
Device & OS
Windows
Scenario
Configuring company branding, lock screen, or background logo URLs for managed devices using an Intune policy.
Observed behavior
The company logo URL setting displays a 'Not applicable' status instead of successfully applying the image to the targeted devices.
Before you start

Ensure you have Intune Administrator permissions and verify that the target devices are actively syncing with the Microsoft Endpoint Manager admin center.

Solution 1Recommended

Verify Target Devices and Windows Edition Compatibility

Ensure the configuration profile correctly targets supported Windows devices, as certain branding policies are restricted to specific Windows editions.

A 'Not applicable' status frequently occurs when a policy is deployed to a Windows edition that does not support the specific feature. For example, some lock screen or branding policies only apply to Windows 10/11 Enterprise or Education editions, and will show as not applicable on Windows Professional.

1
Check profile assignments

Log in to the Microsoft Intune admin center, navigate to Devices > Configuration profiles, and select the profile containing the company logo URL.

2
Review target groups

Click on Properties and edit the Assignments section to ensure the policy is targeting the correct device or user groups.

3
Verify Windows editions

Check the hardware inventory of the targeted devices to confirm they are running a supported Windows edition (e.g., Enterprise) required for the specific branding policy.

Verify Target Devices and Windows Edition Compatibility
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Frequently Asked Questions

Why does Intune show 'Not applicable' for my configuration profile?

This status typically appears when a policy is assigned to a device or user that does not meet the policy's prerequisites. For instance, targeting a Windows 10 Pro device with a policy that is exclusively supported on Windows 10 Enterprise will result in a 'Not applicable' state.

What image formats are supported for Intune company logo URLs?

Intune generally requires direct links to standard, uncompressed image formats like .jpg, .jpeg, or .png. Additionally, the image file must meet specific resolution and file size limits outlined by the specific Windows CSP being configured.

Can conflicting Intune policies cause a 'Not applicable' status?

Direct conflicts usually generate a 'Conflict' status. However, if overlapping security baselines or compliance policies alter the device's feature capabilities, it might indirectly cause an applicability evaluation to fail, resulting in a 'Not applicable' status.