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How to Automatically Assign Apps from Apple Business Manager to Microsoft Intune

Maira MehtabMaira Mehtab Sep 21, 2026 868 views

Question details

IT administrators need applications acquired through Apple Business Manager to automatically display in the Microsoft Intune Company Portal with predefined assignments and featured status.

Product
Microsoft Intune and Apple Business Manager
Device & OS
not provided
Scenario
Synchronizing volume-purchased applications from Apple Business Manager to Microsoft Intune for seamless user deployment.
Observed behavior
App synchronization successfully pulls the applications into Intune, but they do not automatically receive assignment groupings or featured status without further configuration.
Before you start

Ensure you have active administrator credentials for the Microsoft Intune admin center and that your Apple VPP token is properly synced and active.

Solution 1Recommended

Configure App Assignments and Featured Status in Intune Admin Center

Since app synchronization alone does not configure deployment parameters, you must manually assign the synced Apple Volume Purchase Program (VPP) apps to specific groups in Intune.

When Apple Business Manager synchronizes with Microsoft Intune, the applications populate in your tenant's app list. However, Intune requires explicit instructions on who should receive the app and how it should be displayed in the Company Portal.

1
Access Intune Apps

Sign in to the Microsoft Intune admin center, navigate to the 'Apps' section in the left-hand menu, and select 'All apps'.

2
Select the Synchronized App

Locate and click on the specific application that was synchronized from Apple Business Manager (the app type will usually be listed as 'iOS/iPadOS volume purchase program app' or similar).

3
Edit Assignments

On the app's overview page, click on 'Properties'. Scroll down to the 'Assignments' section and click the 'Edit' button.

4
Assign to Groups and Feature App

Add your target user or device groups under the 'Available for enrolled devices' or 'Required' categories. To make it stand out, click the link under the 'Show this as a featured app in the Company Portal' column and toggle it to 'Yes'.

5
Save Configuration

Click 'Review + save', verify your assignment settings, and click 'Save' to apply the changes.

Need Help with Advanced Automation?: For scripting automatic assignments using Microsoft Graph API or handling complex dynamic groups, consider posting specialized inquiries in the Microsoft Intune Q&A forums.
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Frequently Asked Questions

Why aren't my newly purchased Apple Business Manager apps showing up in Intune immediately?

Synchronization between Apple Business Manager and Intune occurs on an automated schedule, typically twice a day. You can trigger an immediate manual sync in the Intune admin center under Tenant Administration > Connectors and tokens > Apple VPP tokens.

Can I make a synced app automatically install on all corporate devices?

Yes. When editing the app's assignments in Intune, add the 'All Devices' group (or a specific dynamic device group) under the 'Required' assignment category. Intune will then push the app automatically to those enrolled devices.

Do users need a personal Apple ID to download apps assigned through Intune?

Not if you use device-based licensing. When assigning volume-purchased apps from Apple Business Manager in Intune, selecting 'Device licensing' allows the app to install directly to the corporate device without prompting the user for a personal Apple ID.

What is the benefit of showing an app as featured in the Company Portal?

Marking an app as featured places it prominently on the main page of the user's Intune Company Portal app. This makes essential corporate applications highly visible and easier for employees to find and install voluntarily.