How to Automatically Assign Apps from Apple Business Manager to Microsoft Intune
Question details
IT administrators need applications acquired through Apple Business Manager to automatically display in the Microsoft Intune Company Portal with predefined assignments and featured status.
- Product
- Microsoft Intune and Apple Business Manager
- Device & OS
- not provided
- Scenario
- Synchronizing volume-purchased applications from Apple Business Manager to Microsoft Intune for seamless user deployment.
- Observed behavior
- App synchronization successfully pulls the applications into Intune, but they do not automatically receive assignment groupings or featured status without further configuration.
Ensure you have active administrator credentials for the Microsoft Intune admin center and that your Apple VPP token is properly synced and active.
Configure App Assignments and Featured Status in Intune Admin Center
Since app synchronization alone does not configure deployment parameters, you must manually assign the synced Apple Volume Purchase Program (VPP) apps to specific groups in Intune.
When Apple Business Manager synchronizes with Microsoft Intune, the applications populate in your tenant's app list. However, Intune requires explicit instructions on who should receive the app and how it should be displayed in the Company Portal.
Sign in to the Microsoft Intune admin center, navigate to the 'Apps' section in the left-hand menu, and select 'All apps'.
Locate and click on the specific application that was synchronized from Apple Business Manager (the app type will usually be listed as 'iOS/iPadOS volume purchase program app' or similar).
On the app's overview page, click on 'Properties'. Scroll down to the 'Assignments' section and click the 'Edit' button.
Add your target user or device groups under the 'Available for enrolled devices' or 'Required' categories. To make it stand out, click the link under the 'Show this as a featured app in the Company Portal' column and toggle it to 'Yes'.
Click 'Review + save', verify your assignment settings, and click 'Save' to apply the changes.
Deploy WPS Office via Intune for Your Organization
While you configure mobile device management protocols in Microsoft Intune, equipping your workforce with powerful, reliable productivity tools is essential. WPS Office is a highly compatible, lightweight, and cost-effective Office suite that can be seamlessly deployed across all corporate devices using Apple Business Manager and Microsoft Intune.
- 1. Visit the WPS Office Website: Go to the official WPS Office website to explore enterprise and individual licensing options.
- 2. Download the Installer: Select the appropriate version for your operating systems, including Windows, macOS, iOS, or Android.
- 3. Install and Deploy: Install the software locally, or package the application for mass deployment through your preferred Mobile Device Management (MDM) solution.

Frequently Asked Questions
Why aren't my newly purchased Apple Business Manager apps showing up in Intune immediately?
Synchronization between Apple Business Manager and Intune occurs on an automated schedule, typically twice a day. You can trigger an immediate manual sync in the Intune admin center under Tenant Administration > Connectors and tokens > Apple VPP tokens.
Can I make a synced app automatically install on all corporate devices?
Yes. When editing the app's assignments in Intune, add the 'All Devices' group (or a specific dynamic device group) under the 'Required' assignment category. Intune will then push the app automatically to those enrolled devices.
Do users need a personal Apple ID to download apps assigned through Intune?
Not if you use device-based licensing. When assigning volume-purchased apps from Apple Business Manager in Intune, selecting 'Device licensing' allows the app to install directly to the corporate device without prompting the user for a personal Apple ID.
What is the benefit of showing an app as featured in the Company Portal?
Marking an app as featured places it prominently on the main page of the user's Intune Company Portal app. This makes essential corporate applications highly visible and easier for employees to find and install voluntarily.




